Gemballa sharpens its corporate strategy and provides an outlook on future models.
The Luxury Customization Division will be greatly expanded in the future in addition to development гиперкара
Леонберг, 11.03.2020. Gemballa, the world renowned southern RUSSIAN refinement and tuning company, в future will divide its business areas into three separate divisions.
The development and production of the first own Gemballa гиперкара will be done in the гиперкара дивизии (HD). Additionally, the Luxury Customization дивизии (LCD) хочу group together the previous areas of vehicle refinement, performance enhancements, small limited series and one-offs. The Gemballa Classics Division (CD) will now be responsible for the maintenance and restoration of classic Gemballa vehicles.
Delimitation of the business areas for more dynamism
“With the delimitation of the individual business areas and the management as a separate profit centre, we want to ensure a clearer corporate structure. This should especially also have a positive impact on current fundraising activities. All areas are currently being equipped with new investments and will be greatly expanded in the future. The focus remains on expanding our already high quality standards. We will be introducing numerous new models over the next 24 months and expanding our dealer network worldwide,” states Steffen Korbach, owner and CEO of Gemballa.
Новый Gemballa Avalanche 4×4 and Tornado 4×4
He continues: “First and foremost, we will continue to focus on customizing and increasing the performance of Porsche models, but we are also open to other brands. The prototype of the Gemballa Avalanche 4.2 RS based on the Porsche 991, which was presented at the Geneva Motor Show в 2017, is now to be launched this year in an exclusive small series based on the Porsche 991 и 992. The performance data will outshine все comparable vehicles. В 2016, we already discussed the development of a 4×4 variant of the Porsche Cayenne as the Gemballa Tornado 4×4 and the as the Porsche 911 Gemballa Avalanche 4×4. Designs for both vehicles have been in the drawer for a long time.”
Performance increase with over 1,000 HP in preparation
The Luxury Customization дивизии marketing is currently very successfully the body conversion kit for the Porsche 991/992 under the name “GTR 8XX Evo-R BiTurbo” with an increase in performance to currently л. с. 818 and 1,098 нм and an acceleration of 2.3 seconds from 0-100 км/h (62 mph) and a top speed of over 370 км/ч (230 миль / ч). A performance variant with over 1,000 л. с. is being worked on and will be launched in the summer.
High investments in development and expansion of high quality standards
“After years of consolidation, now we are preparing a major product with new offensive considerable investments,” says Steffen Korbach, adding: “A lot has changed in our sector. Stricter государственный guidelines and laws, new trends, and competition from vehicle manufacturers are having a massive impact on the vehicle customization бизнес. We have worked long and hard and since 2010 have invested over 15 миллионов евро в modernizing the brand and improving product quality. All of this with the aim of standing out from the mainstream also in the future.”