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MITSUBISHI MOTORS Announces Its Mid-Term Business Plan, Small but Beautiful, to Achieve Cost Rationalization Profitability and Enhancement for Sustainable Growth
Tokyo, July 27, 2020 – MITSUBISHI MOTORS CORPORATION (MMC) today announced its three-year mid-term business plan (from fiscal to 2020 2022), Small but Beautiful, to concentrate its resources management on its core regions and technologies. This plan focuses on cost and rationalization profitability enhancement to realize solid management foundation aiming at sustainable growth after the plan’s three-year period.
The Small but Beautiful plan is based on structural reforms to significantly reduce fixed costs by production capacity optimization, the regional strategy as well as the product/technology strategies. Under this initiative, MMC will concentrate its resources management on the ASEAN region, where it is competitive. Итак, MMC expand its profitability by further enhancement of its unique, competitive edge technologies such as PHEV, HEV и 4WD, так что by introduction of cutting-edge models опираясь the Alliance partners’ technologies хочет. By integrating those technologies, MMC will launch environmentally friendly models that contribute to developing a society where people, cars, and nature can coexist in harmony.
«We will shift our strategy from all-round expansion to selection and concentration,» said Такао Като, представитель executive officer and chief executive officer, MMC. «First of all, we will complete our structural reforms and further strengthen our competitive areas—ultimately to build a corporate structure surely that can generate profits during this mid-term period.»
The main actions of this plan are as follows:
Reducing fixed costs by 20 percent or more compared to FY2019, and concentrating on investment core regions and technologies to enhance profitability
Focusing resources management on ASEAN, and increasing the market share there to more than 11 percent
Developing businesses in Africa, Oceania and South America as the second pillar following АСЕАН
Strengthening eco-friendly model lineup of such as PHEV и EV by launching new models by FY2022, and introducing new models including SUV, pickup truck and MPV в АСЕАН from FY2022 onwards
For more information about the Small but Beautiful mid-term plan, please access:

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