Персонал individualization makes every Bugatti unique диве
Molsheim, 7 May 2020. Extremely powerful and very exclusive. Bugatti hyper sports cars have
always been at the very pinnacle of construction automobile. They are unique pieces of the
highest quality and craftsmanship, developed and manufactured with attention to enormous
деталь.
Like the Bugatti Divo1
, undoubtedly one of the world’s most extraordinary hyper sports cars. This
купе, which is limited to a series of 40 just cars, is now reviving the long Coach Building традиции
of this French luxury manufacturer. After two years of development work, the first of these cars
costing at least 5 миллионов евро will soon be delivered to expectant Бугатти enthusiasts.
“Every диво is absolutely unique, the ultimate form of luxury. This extremely limited and high-
производительность hyper sports car has an exclusive character all of its own,” говорит Стефан
Winkelmann, президент Bugatti. “Divo The offers exceptional lateral acceleration as well as
agility, and it is a must-have for any Bugatti enthusiast’s hyper sports car collection.” Besides
reduced weight, прогрессивные sophisticated design and aerodynamics, Divo the is characterized
by the ideas of its future owners.
More than two-thirds of диво purchasers decide to customize their cars, choosing their own colors
and materials such as paint, leather, fabrics and stitching. They introduce their own design ideas
and use them to create their very own personal cars. “This makes every диво one of a Kind,” says
Laure Beneteau, Sales and Operations Manager at Бугатти. The 37-year-old has Frenchwoman
been working for Bugatti since 2006 and since then she has supported over 400 Veyron and 300
Chiron2 customers during configuration and she has also been supporting диво customers since
2018. “We accompany them as they choose their cars. But that is not all we do. They can dream
with us. Almost every wish that makes a Bugatti unique? We can make it come true,” explains
Laure Beneteau. Так, в theory, the choice of colors is unlimited. Three staff members handle the
wishes of Bugatti customers from all over the world and explain what is technically feasible, and
the entire customization team is made up of 15 staff. “We have developed close relationships
with many customers over the years. They trust us and value our opinions,” says Laure Beneteau
with more than a hint of pride.
The Molsheim Experience
During the Molsheim Experience, where Бугатти customers can learn about the history of the
marque, the historic Шато, the North Ремиз and South Ремиз and the modern ателье, Laure
Beneteau or one of her colleagues accompany Бугатти enthusiasts as they configure their cars.
A designer and a technician also assist in this process, explaining the technical details of the
vehicle. The process takes almost five hours to complete. There are many ways to customize a
Бугатти. “Some customers might know exactly what they want. But we also have customers whom
we advise в деталь, we work together with them and come up with suggestions,” explains Анна
Beynat, Sales Coordinator at Бугатти since 2011. “Often Customers have their own ideas, поиска
as family crests, национальные флаги, their own logos or special color schemes. We then try to
implement ideas in the technical terms. Some customers choose the leather and color to match
2 БУГАТТИ
their handbag or their favorite pair of shoes,” says the 32-year-old. Their wishes must not impair
vehicle safety or change the Bugatti logo. Анна Beynat often makes a selection of configurations
which then she presents to customers and discusses with them. “Most of them already own a
Бугатти, so we know their preferences. Our Divo all customers already drive at least one Хирон,”
she explains. Together they select the type and color of leather to use run through possible
options and decide on the perfect color for the paintwork. Most customers want something very
special.
The sky is the limit for design ideas
In addition to the body color, the centerline, roof, engine covers and the air intakes on the wings
can also be painted in contrasting colors. Not just well-known types of деревянные are used. Other
types of leather, or even vintage leather can be used to cover seats and side trim. The leather
types usually differ in terms of thickness and перфорации. It is even possible to match the
paintwork to the leather.
Special features include embossed children’s footprints in the rear panel of the Veyron, the first
name of the partner embroidered in the door pockets, or crystals in the cockpit. Special grilles or
logos in the wheels or an inverted paint scheme are also possible. “Besides the technical
challenge, time has always a part to play. It can take up to four months to develop a new color,
nine months for a new leather and up to a year for a new interior carbon. “With our custom
products, we make the same high demands in terms of materials and workmanship as with the
standard configuration. After all, we want our Divo and Хирон cars to look perfectly and drive
even after many, many years,” explains Laure Beneteau. Customers receive up-to-date photos
every two weeks while their cars are being developed.
Tastes; differ in that regard. While customers from the Asian market tend to request more unusual
colors such as transposed paint schemes or bright colors, the European market tends to choose
more reserved тона. Customers from the USA or the Middle East, on the other hand, like to
order more eye-catching and экстравагантные цветовые сочетания. One customer worked with the
Bugatti team for more than a year on the customization of his диво. They have created a
completely new vehicle as a result of a number of worldwide meetings and lots of samples and
discussions. Now this Бугатти энтузиаст can hardly wait to receive his very personalized диво.
No exceptions: even though Бугатти own customers almost everything, the handover is usually a
очень эмоциональный момент. This is how the unique experience is unique and how their very own
Бугатти диво is.